Snapchat (also called SC or Snap) is a multimedia system messaging app used globally, created by Evan spiegel, bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap INC., originally Snapchat INC.
One of the principal features of Snapchat is that photos and messages are typically only available for a short time before they become inaccessible to their recipients. The app has evolved from originally specializing in person-to-person photograph sharing to presently that includes users' "Stories" of 24 hours of written record content, at the side of "Discover", letting brands show ad-supported short-form content.
Snapchat has become notable for representing a brand new, mobile-first direction for social media, and places vital stress on users interacting with virtual stickers and augmented reality objects. As of February 2018, Snapchat has 187 million daily active users